TBCAC CSA Awareness campaign

The Traverse Bay Children’s Advocacy Center sought a campaign to raise awareness about child sexual assault (CSA). Their goal was to emphasize the importance of conversations among men, who are statistically more likely to be involved in CSA. I designed the campaign to capture male attention in a non-confrontational way, avoiding blame or accusations.

Since cologne is often associated with masculinity, I developed this campaign to first capture male attention and then encourage men to engage in open, vulnerable conversations with one another.

I chose to collaborate with Calvin Klein for this hypothetical campaign because of their history of inclusive campaigns and advertisements. If brought to life, I would want the campaign to be viewed as significant and backed by a trusted, credible brand.

Additionally, this campaign was selected as a bronze award winner at the 2025 Student American Advertising Awards in Lansing, MI.