Zolli Campaign

Zolli Candy, founded by Michigan State student Alina Morse, is a candy brand uniquely marketed as being good for your teeth. Currently, the brand primarily appeals to moms. Alina tasked us with developing a campaign aimed at targeting Gen-Z to help broaden Zolli's audience.

As a member of Gen-Z, I approached this brief with my own perspective in mind. I asked myself: If I were to see these graphics on Instagram, would they catch my attention, or would I simply scroll past them? My goal was to design visuals that were fun and true to the candy brand aesthetic while incorporating bold elements to captivate Gen-Z buyers.

To effectively communicate Zolli’s brand mission, I used mouths as the central element of the campaign. This approach ensures that the message was clear without being overly literal. To maintain cohesiveness, I applied a consistent format to three of the four graphics. For my fourth graphic, I chose a collage-like style to showcase a Zolli product while adding visual variety to the campaign.